The creative below is my ideation that with the help of a designer and copywriter was brought to life. So, I was leading the research process & managing the whole “from scratch to life” process. It's a familiar concept of 'Us vs. Them,' but I've twisted it.

Instead of highlighting the benefits of our client's product, I've simply emphasized that 'none of that' compares to how superior our client's product is compared to the competition."The concept was launched in December 2023 and so far (March 2024) it's generated over $525,000+ in revenue and it's way above our targeted ROAS (2.5)