Increased Conversion Value by 650% in 2023 compared to 2022
Borche Krezheski
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Posted Mar 23, 2024
Started managing client Jan. 2023. Overhauled media buying, now running two campaigns for USA and Canada. Also revamped creative strategy.
Since I started managing this client, I’ve changed the media buying strategy and now I run only two campaigns (because the client is targeting both the USA and Canada), and also I’ve changed the creative strategy.
Previously
❌ 7-8 active campaigns with very outdated media buying strategies (using Interests, LLAs, Retargeting, etc)
❌ Testing only UGC and Founders video ads
❌ Focused on generic content:
- Calling out the main features of the product
- Tons of generic UGC content
- No real strategy
Now
✅ Simplified testing BROAD structure
✅ Testing both video and image formats, focusing on the product’s benefits, testing various types of messages, and targeting on an ad level rather than an ad set level.
✅ Introduced my own Us vs Them concept (I tweaked a little bit the original concept)