Increased Conversion Value by 650% in 2023 compared to 2022
Borche Krezheski
Since I started managing this client, I’ve changed the media buying strategy and now I run only two campaigns (because the client is targeting both the USA and Canada), and also I’ve changed the creative strategy.
Previously
❌ 7-8 active campaigns with very outdated media buying strategies (using Interests, LLAs, Retargeting, etc)
❌ Testing only UGC and Founders video ads
❌ Focused on generic content:
- Calling out the main features of the product
- Tons of generic UGC content
- No real strategy
Now
✅ Simplified testing BROAD structure
✅ Testing both video and image formats, focusing on the product’s benefits, testing various types of messages, and targeting on an ad level rather than an ad set level.
✅ Introduced my own Us vs Them concept (I tweaked a little bit the original concept)
Like this project
Posted Mar 23, 2024
Started managing client Jan. 2023. Overhauled media buying, now running two campaigns for USA and Canada. Also revamped creative strategy.
