RP TCM CLINIC｜Modern Oriental Wellness Branding
LIUJIAYUN Studio
Like this project
Posted Jan 29, 2026
Inheriting millennia of wisdom, redefining modern wellness. Medical precision via Karesansui: beholding infinity in stone ripples, balance in simplicity.
Inheriting Millennia of Wisdom, Redefining Modern Wellness
RP TCM CLINIC dispels the clinical cold, inviting you into a realm of pure white silence. The 'RP' monogram emerges from an architectural sandstone relief, where solid stone evokes a paradoxical softness. This design embodies "Medical Precision"—carving fluid, delicate layers within a framework of rigorous rationality.
As your gaze wanders through the space, a contemporary Karesansui (Dry Landscape) garden unfolds.
REBALANCE & LIMITLESS
White light interweaves, transforming into billions of pristine feathers,
Sealed within a crystalline cocoon, awaiting awakening.
Feathers in the sky weave into a crane,
Gliding elegantly into your inner landscapes.
From this moment, life finds its scale in lightness and limitlessness.
You and the light are reborn together.
We transcend the sterile, scientific imagery of probiotics, poeticizing them as the "feathers of the longevity crane."
Visually, countless microscopic feathers glowing with a pearlescent luster (symbolizing billions of super-strains) float and coalesce in the ether.
They are not merely microscopic restorative agents, but the fundamental units that constitute "health and longevity." This process of "transformation from feather to crane" symbolizes how a magnificent vitality is constructed, starting from the most microscopic balance.
Core Concept: REDEFINE PERFECTION
When we speak of "Perfection," we refer not to superficial flawlessness, but to the awakening of inner vitality. Like the vivid "Magenta" hidden beneath the pure white, it is a dormant energy waiting to burst forth.
Here, every treatment is a ritual of "Restoration." Through medical technology, we part the mist of time, like pushing open the lattice window of the soul, letting the light flood in to awaken the peony deep within the skin.
SingaporeｘTaiwanｘJapan
Rooted in Asia, designed for the world. A collaborative masterpiece uniting expertise from Singapore, Taiwan, and Japan to reimagine TCM branding.
Ink Bloom- Magenta Peony
When the silence of white Meets the ecstasy of ink,
A single dimension of paper Folds the secrets of time within.
I push open the lattice window, Watching the mist fade from the texture.
That sleeping peony Is waking in the void, drinking in the light.
Time did not forget you; You simply rewrote the prologue of time.
As time condenses into ink, beauty blossoms between illusion and reality
The texture of skin is a poem written by life. We sought a visual language for the "REGENERATING MASK" capable of bridging "medical precision" and "artistic sensibility." Ultimately, we found our answer at the intersection of the expressive spirit of Eastern ink wash painting and the dimensionality of contemporary paper art.
Layering & Perspective
Outer Layer: Pure Reason. The box features intricate white paper relief, embodying clinical rigor and purity. Calculated floral cutouts invite the user to peek into the life force contained within.
Inner Layer: The Ink of the Soul Revealed through the lattice is a flowing scroll of splashed ink. The black-and-white wash background represents the accumulation of time, while the striking "Magenta Peony"—full of tension and grace—symbolizes the rosy radiance and vitality that instantly awakens deep within the skin upon the infusion of the revitalizing essence.
A Ritual of Restoration. More than a mask, this is a ceremony of renewal
Unboxing feels like unveiling a work of art. The visual flow of the ink resonates with the tactile moisture of the essence. We translated the brand's promise of "Mind-Body Healing" into a visual icon—allowing you to find your own clear, translucent "glazed flower" amidst the noise of the world.
