ARC&ART｜ARC EN CIEL

What the wedding gives people is not only a tangible ceremony but also an infinite future. Life is just like rainbow (Arc en ciel) with kaleidoscopic unlimited color. When you experience it from different angles, you can deeply feel it from the inside. When you taste in different moods, you can feel the warmth contained inside.    Arc en ciel / Life contain Infinite Color. Market Impact: Following the product launch, the brand achieved a remarkable sales revenue growth of over 200%.

Featured in prestigious design publications including Asia-Pacific Design No. 14 (APD), Color Attraction in Packaging, and Typography in Graphic Design. Curated for leading global design platforms such as Circle, Dr Wong - Emporium Of Tings, and Bashooka.

LOGO: The idea of brand name came from French "The arch in the sky - Arc en ciel", which means "rainbow". The logotype, ARC EN CIEL, is presented through the refraction of sunlight. The outer frame is rainbow-refracted track which is just like a diamond being cut perfectly.

Inner packages: The packaging design is inspired by diamond rings. Just like wearing the diamond ring on the finger, and through the size which can be taken by one hand, it can be easy to turn to different angles and to see the colors changing constantly. When you hold it, through the intensity of light, the different atmosphere of colors can be reflected both indoor and outdoor. It is the common charm with the diamond.

Outer packages: Modern people need a little courage, impulsiveness, and the confidence and desire for building a wonderful future for being married. The concept of design came from that presenting the wedding cakes before the wedding to represent as an expectation of marriage and the courage to announce to others. The box is decorated with bright colors and straight word and to show「once in a lifetime, love!」. It not only announces how positive and wonderful their marriage is, but also encourages people to pursue love bravely.