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Ad Design for Duo Digital
Nitin Upadhyay
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Posted Nov 12, 2025
Ongoing ad design partnership with Duo Digital for Theralytics, turning detailed briefs into static and carousel ads that connect and convert.
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duo Digital
Duo Digital — Ad Design Partnership
This project began as a creative collaboration with Me and Duo Digital, an agency managing Meta campaigns for several business, one that I got to work on ads for was Theralytics, a mental health platform.
My role:
To translate strategy into visuals, designing ads that reflect the brand’s calm, trustworthy tone while still driving performance.
Every project starts with a detailed brief from Duo Digital, outlining the campaign’s audience, goals, and key messages.
Once I receive it, I work through a clear process:
Concept & Sketching: I explore visual direction aligned with brand personality.
Static Ad Design: I design single-image ads focusing on clarity, empathy, and balance.
Carousel Design: I expand those ideas into scroll-worthy carousels that tell a story through sequence.
Delivery & Feedback: Each batch is shared for feedback and refined to match performance goals.
This collaboration is ongoing.