When I first connected with Decorkart, they wanted to test my skills before trusting me with their campaigns. The challenge was simple on paper, but critical in impact: Could I take a single product, the Bull Figurine, and turn it into a story worth buying into?

I treated this as more than just designing ads. I wanted to show them how I think, how I build angles, and how every creative I design has a purpose.

So, I built a test campaign around three distinct directions:

Power & Prosperity — the bull as a symbol of strength and success, a piece that could sit on a desk like a trophy of achievement.

Luxury at Home — the bull as a premium interior accent, blending into modern spaces with quiet elegance.

The Gift of Strength — the bull as a meaningful gift, packaged with emotion and exclusivity.

Each direction included not just one ad, but multiple creatives, exploring copy, design, and offers. I even added a bonus culturally-inspired concept to show how symbolism could be used to anchor brand storytelling.

This was about proving that I could translate heritage and product craftsmanship into campaigns that sell through emotion, aspiration, and positioning.

That first test became the foundation of our partnership. Decorkart saw how deeply I understood the product and the audience, and from there, we decided to take it further, building full campaigns together.

After the test project, our next step was to introduce Decorkart’s collections to a wider audience. This meant Top-of-Funnel ads, campaigns designed to stop the scroll, spark curiosity, and invite people into the world of heritage and craftsmanship.

For our first TOF campaign, we chose a theme that already carried centuries of prestige:

Blue and White Porcelain. A timeless artistry where cobalt blue dances on white clay, celebrated across dynasties and adored by collectors.

I crafted six distinct ads, each telling a different story within this collection:

Three Masterpieces. One Dynasty of Heritage. A visual symphony of three temple jars, the Imperial Blossom, The Dragon, and the Amaranthine Dotted, positioned as a collector’s beginning.

The Dragon Temple Jar. A single product spotlight, framed as a symbol of power and eternity, and curated as one of three rare companions available only at Decorkart.

Imperial Blossom Temple Jar. A bold promise: “India’s Largest Blue & White Collection. What no one else owns, YOU CAN.”

The Three Blessings Figurines. Prosperity, Status, Longevity, three porcelain deities of fortune, presented as a once-rare collection now within reach.

Guardians of Your Home. Figurines positioned not just as art, but as protectors, heritage pieces that embody strength and story.

Porcelain Bookends. Everyday utility elevated: “Your books, guarded with heritage and prestige. Limited pieces that will make you the one they’ll all admire.”

Each ad was designed to do more. It was an invitation into a collector’s mindset, to see these pieces as heirlooms, as statements of taste, as objects that connect history with the present.

This was how we set the tone for Decorkart’s TOF campaigns: ads that tell stories, products that become symbols, and collections that feel like legacies.