When I first connected with Decorkart, they wanted to test my skills before trusting me with their campaigns. The challenge was simple on paper, but critical in impact: Could I take a single product, the Bull Figurine, and turn it into a story worth buying into?

I treated this as more than just designing ads. I wanted to show them how I think, how I build angles, and how every creative I design has a purpose.

So, I built a test campaign around three distinct directions:

Power & Prosperity — the bull as a symbol of strength and success, a piece that could sit on a desk like a trophy of achievement.

Luxury at Home — the bull as a premium interior accent, blending into modern spaces with quiet elegance.

The Gift of Strength — the bull as a meaningful gift, packaged with emotion and exclusivity.

This was about proving that I could translate heritage and product craftsmanship into campaigns that sell through emotion, aspiration, and positioning.

After the test project, our next step was to introduce Decorkart’s collections to a wider audience. This meant Top-of-Funnel ads, campaigns designed to stop the scroll, spark curiosity, and invite people into the world of heritage and craftsmanship.

For our first TOF campaign, we chose a theme that already carried centuries of prestige:

Blue and White Porcelain. A timeless artistry where cobalt blue dances on white clay, celebrated across dynasties and adored by collectors.

I crafted six distinct ads, each telling a different story within this collection:

Three Masterpieces. One Dynasty of Heritage. A visual symphony of three temple jars, the Imperial Blossom, The Dragon, and the Amaranthine Dotted, positioned as a collector’s beginning.

The Dragon Temple Jar. A single product spotlight, framed as a symbol of power and eternity, and curated as one of three rare companions available only at Decorkart.

Imperial Blossom Temple Jar. A bold promise: “India’s Largest Blue & White Collection. What no one else owns, YOU CAN.”

The Three Blessings Figurines. Prosperity, Status, Longevity, three porcelain deities of fortune, presented as a once-rare collection now within reach.

Guardians of Your Home. Figurines positioned not just as art, but as protectors, heritage pieces that embody strength and story.

Porcelain Bookends. Everyday utility elevated: “Your books, guarded with heritage and prestige. Limited pieces that will make you the one they’ll all admire.”

A collection inspired by 19th-century Japanese artistry, rich in enamel, gold, and intricate storytelling. I designed six TOF ads to showcase this balance: serenity, symbolism, and prestige.

The Centerpiece of Prestige. “Your home deserves a centerpiece so rare it becomes your legacy.”

Curated for Collectors. “A vase so unique, it commands the attention of every guest.”

Bring Serenity and Harmony Home. Blue for calmness. Floral gardens for growth.

Own the Symbol of Fortune. Dragons for power, blossoms for joy, birds for prosperity.

Heritage Reborn. “From 19th-century Japan, preserved in enamel and gold for collectors today.”

The Phoenix Temple Jar. “A symbol of rebirth and beauty. Rare beyond measure, curated exclusively by Decorkart.”

Art that speaks from the walls. This campaign turned decorative plates into poetic statements.

Let Your Walls Find Their Voice. “A mandala of balance, culture, and soul.”

Power and Renewal. “Dragons for power. Phoenix for renewal. A harmony only few will ever own.”

Energy of Compassion. “Your story written in art, where guests see your grace and taste.”

Van Gogh’s Sky. “Why should beauty stay locked in museums?”

When Spaces Begin to Breathe. “A single plate that turns silence into admiration.”

Details That Define Elegance. “Butterflies for grace, blossoms for joy, a touch your guests will never forget.”

The goal: turn curiosity into commitment.

This campaign leaned on desire, scarcity, and proof of value, reminding users what they almost owned.

Ad hooks included:

it was reigniting desire

From a single product test to full-scale storytelling campaigns, this partnership with Decorkart grew through proof. That’s what I love creating, ads that make people stop, feel, and act.