Project Overview: As a Product Designer (UI/UX), I embarked on the journey of creating my portfolio to showcase skills, projects, and design philosophy. Framer was chosen as the platform for its flexibility and ease of use.
When building my portfolio, I didn’t just think about how it looks, I focused on who’s visiting and why.
Recruiters want to quickly understand my skills, experience, and how I approach design problems. I made sure my case studies are structured and clear, showing the thinking behind the pixels.
Founders care about how design connects to business goals. So I highlighted projects where my work improved user experience or solved real-world problems.
Agencies are usually results-driven. They want to see visual impact and final outcomes, fast so I trimmed the fluff and let the work speak for itself.
Fellow designers often visit to learn or get inspired. I added process breakdowns, design thinking, and personal insights to keep it valuable for them too.
By understanding what each group is looking for, I built a portfolio that feels personal and purposeful no matter who's on the other side of the screen.
See my portfolio here 👇🏽
Making Navigation Feel Effortless
Long case studies can be overwhelming. So I introduced fixed side navigation that lets people jump to exactly what they care about fast.
But instead of dry section labels like “Intro” or “Problem,” I gave them a human touch:
“Where It All Began”
“Okay… So What’s the Problem?”
“But Here’s My Plan”
It turns the experience into more of a story than a report which is exactly how I want my design process to feel: thoughtful, conversational, and easy to follow.