EcoBox is a fictional brand I created to explore how design can promote sustainable living. It’s a subscription box that delivers curated, eco-friendly products each month.

Many eco-friendly brands have outdated, cluttered websites that don’t reflect their modern values.

Consumers often find it hard to trust eco brands due to lack of clear information and poor design.

Many e-commerce platforms overwhelm users with information instead of guiding them naturally through the shopping journey.

I designed a clean, modern e-commerce platform that reflects eco-friendly values visually and emotionally.

I used trust-building elements like sustainability certifications, customer testimonials, and transparent product details.

I emphasized emotional connection through lifestyle imagery that aligns with customers’ eco-conscious lifestyles.

Since this was a solo concept, I began by defining:

Target Audience: Eco-conscious individuals (18–35)

Tone: Calm, clean, modern, and intentional

Key Features: Hero section, value proposition, how-it-works steps, subscription tiers, testimonials, and FAQ

Soft greens and neutral tones to evoke nature

Rounded typography and generous white space for a breathable layout

Iconography that communicates clearly without overwhelming

Clear sections that tell a story as you scroll

Smooth transitions and animations

Highlighted the “why” behind EcoBox before jumping into pricing

Fully optimized layouts across desktop and mobile

Layout flexibility

Link to live landing page https://eco-box.vercel.app/