WeAreKnox is a platform designed to streamline content creator management for brands and agencies. It offers tools to manage deals, track finances, and monitor invoices, providing a comprehensive solution for handling creator partnerships.

Poor visual hierarchy, causing important information like deadlines, contracts, and invoices to get buried.

A confusing navigation system that made it hard to track tasks and deals.

Lack of intuitive workflows, forcing users to rely on external tools (spreadsheets, emails) to stay organized.

Improve dashboard usability for both brands and creators.

Simplify complex workflows around deal and invoice tracking.

Create a clean, intuitive visual system that aligns with the brand’s identity.

Increase task completion speed and reduce user friction.

1. User & Stakeholder Research

Conducted interviews with 3 platform users (brand managers & creators).

Mapped common pain points: confusing navigation, lack of clarity in financial tracking, overwhelming interface.

2. UX Audit & Flow Redesign

Analyzed the current platform’s IA and user flows.

Removed unnecessary steps and merged redundant pages.

Created cleaner, role-based navigation for creators vs. brands.

3. Wireframes & Prototypes

Built low-fidelity wireframes to restructure the core flows.

Deal creation & management.

Invoice submissions.

Dashboard overview.

Turned wireframes into interactive prototypes for stakeholder feedback.

4. Visual Design System

Refreshed the UI with modern typography, color accessibility, and clear visual hierarchy.

Used modular components for consistency and scalability.

Designed with Framer to support responsive layouts and future animations.

5. User Testing & Iteration

Ran usability tests with 5 users.

Iterated based on feedback, reducing task completion time by 40%.

Prioritized clarity, simplicity, and ease of navigation.

+45% increase in user satisfaction (based on post-launch feedback)

-40% reduction in time spent on deal and invoice management

Improved retention among brand users due to better dashboard clarity

Created a scalable design system that the dev team could implement efficiently

This project reinforced the power of user-centered design. By simplifying complexity and focusing on real user needs, I was able to help WeAreKnox turn a fragmented experience into a seamless one one that helps brands and creators work better together.

Link to live project

https://app.weareknox.com/