Pesa mobile app redesign

The Pesa mobile app enabled Migrants across Canada, the UK, India, the US, etc. to send money to over 35 countries

African migrants want to send money back home and receive money from their loved ones in or outside Africa. The problem is these migrants don’t have a way to do this because existing products such as Wise, Revolut, etc, are not available to Africans, especially in countries like Nigeria, Ghana, etc. Initially brought in as a contract product designer and later transitioning to a full-time role, I collaborated with the team to redesign the Pesa mobile wallet app. The goal was to align the app with the new brand identity while seizing the opportunity to enhance its user experience. This redesign centered on a user-focused approach, leveraging cognitive science principles to improve usability, foster intuitive interactions, and deliver a more seamless and efficient experience.

Reaching out to these users and asking questions about what they think should be improved on the product

Taking a look at user complaints through the app/Google stores, TrustPilot, & even X (Twitter)

Taking a look at industry standards and learnings, we can use this to improve the product

Most users are big on comparing exchange Rates Users want to know the rates that your product is providing, to compare to other competitors, with Pesa having the best rate, we need to capitalize on that

Unable to find key action buttons We realized that it took that for some users to find key action buttons such as send money, Fund wallet, etc

The onboarding process is not seamless/simple Most users find the product onboarding stressful. They could not easily understand the requirements when creating an account

I took the approach of first redesigning each existing component across the design system after first defining the colors, typeface, iconography, and spacing. The rebrand already helped with the majority of these foundations' needs for the new design system. For iconography and illustrations, I also collaborated with the in-house brand team to develop icons that align with the new identity, specifically the Navigation tab icons.

I went ahead to design with the new design pattern, this is to ensure consistency between all screens, and to make sure the user experience across all screens is not far apart

A Refreshed, More Modern Interface We refined the overall design to give the app a cleaner, more modern look. From typography to spacing and iconography, every detail was thoughtfully updated to make the interface easier to navigate and more enjoyable to use.

One of the things users prioritized was the exchange rates. A screen we previously had, but wasn't seeing a lot of user engagement. I refreshed the UI and also introduced the currency converter to ensure the user can see how much their recipient will receive when they send them a particular amount