Seon, a one-store that makes expertly engineered sportswear for sports in Africa

With the growth of different sports in Africa, with different teams getting a lot of attention and fans. One of the problems these fans face is that they cannot shop for their favorite team's sports wear. Seon, the maker of most African sports teams, decided to build a solution for this as a way for these fans to be able to show up and buy their favorite sports teams directly from an e-commerce store.

Taking a look at existing case studies We analyzed e-commerce platforms like Lululemon, Nike, Adidas, and Castore, studying their products and decision-making approaches. Given our tight timeline, we aimed to create a solution inspired by proven, existing products to minimize testing requirements. This approach allowed us to leverage validated designs, enabling us to build efficiently and deliver faster.

From the landing page, users could get access to available products or just shop by sport. 

We wanted to ensure users could easily filter down to what they want, either by teams or even by sports.

And for Jersey ordering, users can also add their name and select their jersey number before they check out.

I followed a well-crafted UI design approach to ensure the product was simple to use, with great ease to navigate from screen to screen.

Users can personalize jerseys by adding their name and selecting a number before checkout, making their order feel more tailored and unique to them.

See some other UI designs below: