Mãos de Minerva
Luan Faxo
Mãos de Minerva is a small artisanal stationery brand from Trindade (Goiás, Brazil), founded by the the illustrator and designer Jordana Costa. With the slogan "Creative products for creative people", they aim to create on demand materials to eternalize moments in diaries, sketchbooks, photo albums, planners, packaging and many other items that can be fullfilled with art in a special and personal place.
The colors, typography and icons in this visual identity were inspired by earthy tones, cardboard and paper textures and the manual crafting of each item, from the handpicked materials for the covers to the strings of the handsewn booklets. All of that was chosen to visually represent the affection involved on the creation of each personalized item and inspire the wonderful possibilities that can be registered with anybody that put their hands on them.
Logo typography.
Support typography.
Primary logo.
Logo variations.
Textures and patterns
Iconography
Stationery set.
Tag.
Packaging.
T-shirt and business card.
Apron.
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Posted Jul 17, 2025
Brand identity created for Mãos de Minerva, an artisanal stationery brand from Trindade (Goiás, Brazil).
