Herbil - Identidade Visual
Luan Faxo
Visual identity created for Herbil, a soil reseacrh group based in Goiânia, Brazil, specialized in the best recommendation of the herbicide usage in farm plantations.
Valuing the respect between humans and the nature, they work responsibly to use natural resources with efficiency, granting the lowest impact possible in the environment.
Logo variations.
Inspired by farm fields and plants growth process, the symbol was creating mixing the letter 'H' and an abstract representation of a seed and leaves.
Logo's symbol construction grid.
Color palette.
AOOX, primary font used in the logotype.
Barlow, secondary font family used for texts in all types of media.
Visual patterns created inspired by soy fields, grains and leaves.
Visual patterns created inspired by soy fields, grains and leaves.
Uniforms.
Stationery set.
Social media stories posts.
Social media feed posts.
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Posted Jul 15, 2025
Visual identity created for Herbil, a soil reseacrh group based in Goiânia, Brazil, specialized in herbicide usage for farm plantations.
