CIMATEC jr - Identidade Visual
Luan Faxo
CIMATEC JR - Visual Identity Project
Visual Identity project created for CIMATEC jr, junior company from the Engineering and Architecture Schools from SENAI CIMATEC, based in Salvador, Bahia.
The new identity was created based on the following accomplishments:
Develop a logo that could represent all the fields of work from the company;
Create a modern version of their identity that could work well on social medias;
Reinforce and broaden the tones of blue and red present on their current identity, keeping the brand in line with the colors of SENAI CIMATEC, the college where the company was based in.
CIMATEC jr's new logo.
Before and after.
Negative version and non-interferance area.
Logo variations.
Construction grid for the symbol.
Color palette.
Red Hat Display Black, the primary typeface chosen for the logotype and header texts.
Metropolis, the support font family chosen for body texts in all types of media.
O padrão visual criado para a marca é formado por quadrados e linhas espaçadas e a mistura de formas com cantos fechados e arredondados, inspirados na estrutura dos prédios do SENAI CIMATEC e do CIMATEC Park.
The visual pattern created for this project was made by a mixture of outlined squares with sharp and rounded edges, inpired by the architecture of the buildings of SENAI CIMATEC and CIMATEC Technological Park.
On the left, pictures of SENAI CIMATEC and their Technological Park. On the right, the visual pattern inspired by them.
Iconography representing their 6 fields of work: Architecture, Chemical Engineering, Mechanical Engineering, Production and Process Engineering, Electrical Engineering, Software Engineering.
CIMATEC jr flag.
Social Media Instagram posts.
Social Media story posts.
CIMATEC jr website.
Mugs.
Keychain.
Personalized bottles.
T-shirt back and front view.
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Posted Jul 15, 2025
Visual Identity project created for CIMATEC jr, junior company from the Engineering and Architecture Schools from SENAI CIMATEC, based in Salvador, Bahia.
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Cimatec Jr.
