OZhandrails
Mark Nader
OZhandrails brand identity and guidelines
Process of designing OZhandrails
1. Establishing the Mission and Vision
Mission: OZHandrails provides reliable handrail, guardrail, and grating solutions for the construction and industrial sectors, focusing on safety and durability. The mission was centered on delivering high-quality, practical solutions tailored to industry needs.
Vision: The vision was to establish OZHandrails as a trusted partner in the construction and industrial sectors across Australia. The brand aimed to become synonymous with robust, dependable solutions that enhance safety and efficiency on job sites.
2. Crafting the Brand's Color Palette
The color palette was carefully chosen to reflect professionalism, strength, and reliability. The colors likely included a combination of industrial tones such as metallic grays, bold blacks, and hints of yellow or safety-related colors. These colors visually represent the industrial nature of the brand while emphasizing trustworthiness and durability.
3. Choosing Typography
The typography used for OZHandrails was likely clean and strong to convey a sense of reliability and professionalism. The fonts were chosen to reflect the straightforward, no-nonsense approach of the construction and industrial sectors, ensuring clarity and legibility in all communications.
4. Designing the Logo
The OZHandrails logo was designed with a focus on simplicity and industrial strength. It likely incorporated geometric shapes and clean lines to evoke the structural reliability and functionality of handrails and guardrails. The logo’s design needed to be versatile enough for use in various formats, from large industrial signage to digital platforms.
5. Creating Photography and Visual Style
The photography style for OZHandrails showcased real-world applications of their products in construction and industrial environments. This approach helped to highlight the practicality, safety, and durability of the brand’s offerings, providing a direct connection between the products and their end-use scenarios.
6. Developing Social Media and Marketing Materials
Social media visuals and marketing materials were created to be professional and informative. The aim was to highlight the brand's reliability and expertise while engaging industry professionals who value practical, high-quality solutions. Consistency in branding across all platforms reinforced the brand’s position as an authority in the field.
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Posted Oct 21, 2024
OZhandrails: Australian brand for handrails. Designed by : Mark N. Jacob
