3-Part Email Sequence for Fitness Business
Amuda Mayowa
1 collaborator
Project Overview
I wrote a 3-part email sequence for a fitness business targeting new subscribers and potential clients. The copy was designed to introduce the brand, build trust and sign up for his fitness program.
The goals of the project
Create a warm and engaging welcome sequence
Increase email open and click-through rates
Build credibility and drive sign-ups for fitness programs
Clearly communicate the brand’s mission and services.
The challenges faced
Educate and motivate readers without overwhelming them in the first few emails.
The brand was newly launched, with no prior email marketing strategy so I had to start it from scratch.
Needed to strike the right tone which was motivational but not overly aggressive
The Solutions to the challenges
Ensured the copy flowed naturally and reflected the brand’s coaching.
Wrote subject lines and preview text optimized for opens and engagement.
Developed a friendly, energetic brand voice tailored to the target audience (busy professionals looking to get back in shape.
Structured a 3-part sequence: Welcome + brand story + Value-driven email (free tips or resources).
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Posted May 21, 2025
Created a 3-part email sequence for a fitness business to engage new subscribers.
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