Website Copywriting for Anime Streaming Platform

I wrote all the main website copy for a new anime streaming and downloading platform. The copy needed to be clear, fun, and help users understand the platform quickly. I worked closely with the designer to make sure the words fit perfectly with the layout and look of the site.

Clearly explain what the platform offers and how it works.

Attract and engage anime fans with a fun, friendly tone.

Make it easy for users to explore shows, sign up, and start watching.

Support user actions with clear microcopy (buttons, tooltips, prompts).

Create a consistent voice that builds trust and keeps users coming back.

The original text for the website was either missing or too plain.

It didn’t explain what the platform did, how it worked, or why people should use it.

It also didn’t sound like something anime fans would connect with or trust.

Wrote clear, engaging copy that explained how the site works (watch, download, create watchlists, etc.).

Used a friendly, fun tone that matched the anime fanbase without being too casual.

Worked with the designer so the copy fit naturally into the design and felt smooth on both desktop and mobile.

Made sure all buttons and messages (like "Start Watching" or “Add to Watchlist”) were simple and helpful.

The brand now has a consistent, professional voice that still feels fun and fan-friendly.

First-time users could quickly figure out how to sign up and find shows.

THE website was easier to understand and navigate.