High-Converting Listicle Landing Pages for 8-Figure Brand

🔥 Carbinox – Rugged Shopify Storefront for the Toughest Smartwatch

Client: Carbinox (Smartwatches for Tough Jobs) Platform: Shopify (developed with Instant) Tools: Instant · Shopify · Figma · UGC Strategy Scope: CRO Strategy · UX/UI Design · Shopify Build

Carbinox is a 7-figure DTC brand selling rugged, military-grade smartwatches to blue-collar workers and outdoor enthusiasts. The brand needed a high-performance, bold Shopify funnel to match their tough product — and we delivered a beast of a landing page built with Instant.

From scroll-stopping copy to proof-packed sections, the goal was simple: convert cold traffic fast — and build serious trust with hard-hitting social proof.

Increase conversion rate from Meta ads landing on mobile

Amplify credibility with review-driven UGC, Trustpilot, and press logos

Communicate Carbinox's unique selling point: built for real-life toughness

Position product as giftable, durable, and affordable — without compromising tech

✅ CRO & Copy Strategy

Created a bold, punchy, benefit-led copy strategy (“Finally, a watch that can keep up with your work”)

Highlighted key differentiators: industrial-grade build, IP68 water resistance, long battery life

Used contrast sections to showcase pricing, durability, and trust indicators

✅ UX/UI Design

Designed a scroll-triggered landing funnel for impulse-heavy DTC traffic

Integrated UGC + testimonial blocks (video + photo proof)

Modular design built for A/B testing: hooks, reviews, guarantees, bundles

✅ Built with Instant for Shopify

Developed full landing experience using Instant, connected directly to Shopify backend

Fast-loading, mobile-first layouts with sticky ATC and urgency elements

Dynamic pricing blocks with bundles and sale countdowns

+64% conversion rate uplift on mobile vs original store PDP

5+ min average time on page

Shopify + Instant one-product funnel

Bulletproof mobile-first design built for rugged buyer personas

Scroll-stopping headlines, high-contrast visuals, and dynamic reviews

Smart pricing psychology and urgency triggers Listicles for 8-Figure Brand