E-commerce Design for LATAM's Leading Gummy Brand

Client: The Gummy Box (Health & Wellness Brand) Platform: Shopify (Custom Liquid Theme) Scope: UI/UX Redesign · Shopify Development · CRO Strategy

The Gummy Box is a rapidly growing DTC brand offering functional gummies for wellness and nutrition. Our mission was to transform their outdated eCommerce experience into a high-converting, trust-building, mobile-first Shopify store, powered by custom Liquid code.

Increase conversion rate with CRO best practices

Build trust and simplify product discovery

Align visual design with brand personality (fun, healthy, science-backed)

Ensure scalability and performance with Liquid development

✅ UX & Strategy

Reimagined the customer journey to match buying behavior (goal-based flow: Calm, Detox, Energy, Beauty, etc.)

Introduced Above-the-Fold optimization: trust badges, UGC, product benefit icons, and social proof

Enhanced mobile experience for maximum conversion

Designed modular, conversion-optimized sections using Shopify best practices

Created product variants with visual cards for better decision-making

Applied playful, colorful visual language to align with gummy health branding

Built a fully custom Shopify theme using Liquid and optimized native components (buy box, product cards, carousel, etc.)

Integrated subscription options, bundle logic, and dynamic pricing tiers

Implemented custom-built FAQ accordions, ingredient revealers, and animated sections

Full Shopify Liquid custom theme (no page builders)

Product page with multi-tier offers and bundle logic

Dynamic FAQ & comparison table components

Fully mobile-optimized and performance-tuned