Eco-Friendly DTC Store Built with Instant for Shopify

Client: Clevana (Home & Eco Cleaning Products) Platform: Shopify (developed with Instant) Tools: Instant · Shopify · Figma Scope: Product Page Design · Landing Strategy · Conversion Optimization

Clevana is an eco-conscious DTC brand redefining home cleaning with toxin-free, refillable, and baby-safe products. Their hero product — a biodegradable glass cleaner — needed more than a basic Shopify setup. They needed a conversion-first PDP that educates, reassures, and drives trust in seconds.

Using Instant for Shopify, I built a custom storefront anchored in transparency, social proof, and education—without compromising elegance or speed.

Educate consumers about the harms of traditional cleaning products

Highlight Clevana’s unique value: refillable, safe, and clean for the whole family

Create a mobile-first layout that converts instantly

Emphasize environmental and health-driven differentiation through design

Anchored storytelling around the pain point: “Your current cleaner could be hurting your skin, lungs, or kids”

Designed a scroll-based structure to lead users from skepticism to trust

Integrated real reviews, certifications, and product icons to reassure at every stage

Used Instant to rapidly build and deploy a Shopify-native product page with full control over layout and styling

Integrated collapsible sections for ingredients, usage, and shipping

Developed icon-based trust blocks and benefit highlights (Pet Friendly, Baby Safe, Biodegradable)