E-commerce Store Design & Development for Beauty Brand

Client: Dreaming Beauties (DTC Skincare & Wellness)

Platform: Shopify (developed with Instant)

Tools: Figma · Instant · Shopify

Scope: UX Strategy · High-Converting Design · Shopify Build

Dreaming Beauties is a fast-growing beauty and wellness brand, best known for its anti-aging beauty pillow designed to protect skin and hair while you sleep. The team needed a conversion-optimized, visually elegant Shopify store to position the product as a daily luxury backed by science.

Using Figma for design and Instant for development, I created a seamless, mobile-first eCommerce experience that blends femininity, credibility, and clarity—all with performance top of mind.

Communicate the product’s anti-aging benefits in an emotionally compelling way

Increase conversions with trust-driven design and storytelling

Develop a fast, scalable Shopify store using Instant

Prioritize mobile UX, visual hierarchy, and offer clarity

✅ UX Strategy

Designed around the insight: “Your current pillow is aging your skin” — anchored in visual transformation and urgency

Created a benefit-led structure that maps product features to emotional outcomes (e.g., radiant skin, smoother hair, better sleep)

Streamlined the user journey: hero ➝ benefits ➝ UGC ➝ reviews ➝ FAQs ➝ conversion

✅ UI Design in Figma

Crafted a clean, soft, and luxurious interface aligned with the brand’s promise

Built reusable components for product highlights, review sliders, and offer blocks

Focused on conversion-focused layouts with emotional imagery, iconography, and clear callouts like "Gift Included" and "Money-Back Guarantee"

✅ Development with Instant

Converted Figma designs into a pixel-perfect Shopify store using Instant, ensuring fast load speeds and native Shopify integrations