Bringing a Brand Closer to its Community Using Social Media

As the Community lead for Schweppes, I oversaw the brand's overall reputation online and managed all Social communication projects.

In response to online consumer behaviour and to establish a connection with our audience, I collaborated with the creative team to develop the Schweppes Photo Challenge. I created the scope and the mechanics to win for the project and suggested what users could win.

I worked closely with a team of designers, strategists and community managers to track and monitor the different deliverables needed to make the project successful from start to finish.

The brand reached over 130,000 people through this campaign and generated over 5,000 social followers. The challenge won bronze in the Pitcher Awards, 2020.