Widow Jane

Rooted in Red Hook in Brooklyn, NY, Widow Jane is a whiskey distillery renowned for its five-barrel batch process and distinctive water sourcing. Drawing inspiration from the limestone-filtered water of the underground Rosenthal mines that defines their whiskey, we crafted a zine and social story that transforms traditional marketing into an immersive narrative. Shared with distributors and whiskey enthusiasts, the publications celebrate Widow Jane's unconventional spirit and New York heritage.