Protect Our Winters

As a leading force in climate advocacy, Protect Our Winters (POW) turns outdoor enthusiasts into climate climate advocates. For their ‘22 #CrushIt4Climate campaign, we developed a "GET OUT HERE" initiative to expand their community and drive meaningful impact. The integrated campaign transforms individual outdoor activities into collective climate action through a cohesive brand identity, social toolkit, and digital assets to unite athletes, brands, and adventurers alike. Since launch, the initiative has helped POW engage thousands of new advocates and generate substantial funding for their mission to protect the outdoor spaces we love.