GoCanopy — AI Real Estate Product Rebrand & Website
Pinar Bahar
GoCanopy — Redefining Brand Identity and Designing the Website
for a €2M-Funded Real Estate Platform
Founded by ex-Google dev and a Morgan Stanley private equity real estate investors, GoCanopy is an AI-native real estate investment platform based in Paris.
During our collaboration, the company raised €2M in funding.
The existing brand identity no longer reflected their target customer. As GoCanopy shifted toward institutional real estate investors, the brand needed to signal trust, credibility, and enterprise readiness.
Working directly with the co-founders and marketing team, I led the rebrand and website design balancing institutional seriousness with a technology-driven feel. The result: a scalable brand system and conversion-focused website built for enterprise buyers.
Deliverables:
Creative Direction, Website Design, Rebranding
Credits:
Copywriting: Agnieszka Ziółkowska
Motion: Conor Atkinson
Dev: Gursewak Sohi and his team
Like this project
Posted May 12, 2026
GoCanopy is an AI-native real estate investment platform based in Paris. During our collaboration, the company raised €2M in funding. The existing brand identity no longer reflected their target customer. As GoCanopy shifted toward institutional real estate investors, the brand needed to signal trust, credibility, and enterprise readiness. Working directly with the co-founders and marketing team, I led the rebrand and website design balancing institutional seriousness with a technology-driven feel. The result: a scalable brand system and conversion-focused website built for enterprise buyers.
