Brand Identity & Web Design for a Wellbeing Brand | ALMÆ

ALMÆ brings physical and mental health programmes directly into the workplace — twenty-minute sessions, on site, designed to break the stress cycle without touching the operational schedule.

They came to us with a name and a thesis: corporate wellbeing should stop being an optional perk and start being a performance lever. Everything else was still to build.

The category has a credibility problem. Corporate wellness is sold in soft language, pastel blues and stock photography of people meditating — so decision-makers file it under "nice to have" and the budget never moves. ALMÆ needed to look like something a CFO signs off on.

Direction : we built the identity against the category. A mineral palette instead of the clinical blue-and-green everyone else uses: sienna red for grounding and human vitality, cream white for space, deep clay for the institutional weight the audience needs to see.

The Æ ligature : the centrepiece. Two letters fused into one form, holding the two connections the whole business rests on: body and mind, employer and employee. Drawn with thin strokes and open counters, so the mark breathes rather than fills — the visual equivalent of the pause they sell.

Type : Cormorant Garamond for the logotype and headlines: serif, statutory, credible in front of a board. Be Vietnam for everything else: clean, legible, contemporary. Heritage and efficiency, held in tension.

Applications : logo variations down to favicon, business cards using a giant serif A as a watermark, LinkedIn banners, and a full brand book so the client can brief a printer or a developer without calling us.

Structure : the page opens on the cost of doing nothing, then goes straight to proof. A full-width results grid puts every metric on screen at once: cost per employee, absenteeism, sick days, satisfaction, ROI multiple. No scrolling to find the argument.

Design : the Æ returns at full page height as a recurring anchor. Warm enough to feel human, structured enough to survive procurement.

Conversion : one diagnostic form as the single endpoint. Every section funnels there.

The result is a brand that opens the door and a site that does the first half of the sales call before anyone picks up the phone.

Live → almae-france.fr

Brand and website by Margin Agency — a two-person studio building identities and high-converting sites for ambitious brands.