Logo & Brand Identity for a Home Cleaning Company | Loumenage

Loumenage is a professional cleaning company that comes to you : carpets, rugs, sofas and vehicles, cleaned on site with equipment most people would otherwise have to rent and haul home themselves.

Cleaning is a trust purchase. You are letting a stranger into your house with a machine. Loumenage had the service and the equipment, and a brand that gave a prospect nothing to hold onto.

Positioning : professional-grade results, delivered at home, without the hassle. Serious, not clinical.

Direction : the palette comes straight from Portuguese azulejos, the blue-and-white tiles, as a nod to the founders' heritage. It reads as freshness and craft, and blue is the colour people trust with their homes.

Logo : the pictogram is the extractor tool itself, drawn minimal and given a face. The O in the wordmark is a soap bubble. The baseline — C'est du propre — carries the whole positioning in three words.

Type : Bricolage Grotesque for headlines, Lato for body.

Colour : Azulejo Intense #226ff9, Azulejo Doux #BBD7FF, Blanc Éclat, plus four secondary blues for depth.

Applications : full van wrap, uniforms, four logo lockups down to a 16px favicon, with clearance rules, minimum sizes and misuse guidelines.

Delivered as a complete brand book, so the client can brief a printer, a signwriter or a developer without ever calling us to ask.

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Designed by Margin Agency.