QualRecruit Website Design and Development

Client: QualRecruit Role: Website Designer & Webflow Developer Scope: UI/UX Design · Website Development · Services Showcase · Lead Generation Tools: Webflow, Figma, Webflow CMS

🧠 About the Project QualRecruit is a market research recruitment and project management company that connects researchers with high‑quality respondents for qualitative studies such as focus groups, bulletin boards, and in‑depth interviews across 130+ countries. They needed a professional website that clearly communicates their services to research agencies and teams worldwide, strengthens credibility, and drives client inquiries.

🚧 The Challenge The client wanted a website that could:

Clearly communicate QualRecruit’s value proposition and key differentiators

Present complex service offerings (recruitment, moderation, project support) in a simple, digestible way

Promote trust and industry expertise

Generate leads through compelling calls‑to‑action (e.g., “Get Started”, “Browse Services”)

Be responsive and perform well on all devices

✍️ My Approach As the lead designer and developer, I delivered a clean, trust‑focused site with an emphasis on clarity and action:

Designed a strong hero section to articulate QualRecruit’s mission and value (quality recruitment anywhere in the world).

Organized service sections to highlight key offerings — recruitment, project management, moderation support, and scalability.

Created intuitive navigation and prominent CTAs like “Get Started” and “Browse Services” to guide conversions.

Ensured the homepage and inner pages project credibility with concise messaging and clear visuals.

Used Webflow CMS to make content management simple and scalable for future updates.

Focused on responsive layout and typography for optimal readability on mobile, tablet, and desktop.

✅ Results The final website positions QualRecruit as a professional, global partner for research agencies and corporate teams seeking top‑tier qualitative participants. The site delivers clear messaging, improved service visibility, and streamlined lead generation through strategic CTAs — all wrapped in a polished, approachable design that aligns with industry expectations.