WorkWearPro - Expertly Crafted Workwear
Nitin Kacharia
Art Director
UX Designer
Framer Designer
Figma
Framer
Midjourney
Landing Page for a Work wear manufacturing firm
TL:DR
Designed in Figma and then developed in Framer, a website for a work wear manufacturing firm that wanted their first digital imprint on the Web. They wanted the focus to be on the high quality, design and sampling they are known for as well as the plethora of industries they cater to.
The Thought Process
Theme: Work wear for any industry as the name suggests is something which would be worn for a long time and on repeat which mean it should project durability which is why I went with "Industrial orange" as the primary brand colour and many choices based on the same idea.
Target Audience: The target audience is mostly management level executives who'd be taking a decision of choosing their company's uniform manufacturer.
The Work Process
✧ Inspiration:
Work wear of industries such as automobile, pharmaceuticals, restaurants and hotels where comfort, durability and attention is the main focus while also having features like reflectors etc. for being seen easily.
✧ Ideation:
I then created multiple prompts for Chat GPT, some of them even measuring over 3 paragraphs and bounced around for finally achieving a structure for the website that has the right amount of sections for features, benefits, testimonials and CTAs.
✧ Design and Development:
I analysed the competition and created a few drafts with the structure finalised on Figma.
Once convinced, I then transported the Figma Design to Framer allowing me to port pixel perfectly.
Result
A modern looking website projecting high quality with focus on Industries and quality.
A video in the quality section ensured that the company takes their stuff seriously.
A contact section that makes communication as fast as possible with WhatApp integration.
