Financial year of Australia was coming to an end and they wanted to conduct a sales promotion. So, I created a catchy emailer and a webpage in the same visual theme which helped generating a bunch of leads making this campaign a huge success.

Theme: I wanted the visuals to feel celebratory and also not sway away too much from the primary branding of the company.

Target Audience: The target audience is mostly from Australia and from the age group of 45 - 70 which meant higher accessibility than normal. I kept the fonts and overall design bigger and chunkier.

Big billboards and Neo Pop design but toned down for the 45 - 70 year old audience is what I went with. I explored many patterns and wanted to keep it

I then created multiple prompts for Chat GPT, some of them even measuring over 3 paragraphs and bounced around for finally achieving a structure for the website that has the right amount of sections for features, benefits, testimonials and CTAs.

I analysed the competition and created a few drafts with the structure finalised on Figma.

Once convinced, I then transported the Figma Design to Framer allowing me to port pixel perfectly.

A huge eye catching banner demonstrating intent in the first glance.

Membership pricing plans laid out next.

A progress bar showcasing urgency and a bit of "fomo" to get attention.

Lay out all the benefits of the membership

"Why choose this company" section to remind and educate users about the offering firm.

Social Proof from a trusted review company of Australia with it's own branding to leverage even more trust.