East Coast Research (ECR) is a sister company to a very successful ASX Stocks research and recommendation platform. ECR works with upcoming ASX companies and help them create detailed reports so they can also be recommended to their existing 35K+ members of their primary stocks recommendation platform.

I worked on their branding, website design and development and all of it was done in less than 7 days.

Not every platform or product website needs a backend or even a login wall. Some platforms just want their users to be informed and their main lead generation happens offline. For such platforms Notion is a great tool to just document what is necessary and publish. I worked using Notion and Super (a platform that makes published Notion docs look like custom websites).

We explored multiple research platforms and similar business models to understand what the industry standards are.

We also looked at our potential client's taste by looking at their website and visual language so we know how to make them feel at home once they land on our platform.

Using the super power of prompt engineering on Chat GPT, we experimented with numerous landing page structures and tone & tonality. Modern, crisp and professional is what we wanted our outlook to be projected as.

The pop orange paired with black creates gives a serious yet non-boring analytical feeling, think "wolframalpha". The font Sora, feels serious but also has a bit of a character making the whole package just so recallable.

Smooth Blog Publishing: The internal team of ECR is able to publish blogs and make them live instantly themselves.

Superb Lead Generation: The tally form integration also works smooth and since the website looks serious and professional enough, I have heard good numbers from them.