Social Media Design & Copywriting Ice Cream Flavor

The mission was simple: introduce "Therapy in a Cone" – the Matcha-Mint ice cream that’s as soothing as your favorite yoga pose and as indulgent as your secret snack stash! It's perfect for the younger, health-savvy, and whimsical audience Scoop-A-Joy mainly markets for. So when I was asked to help create a great marketing campaign, I couldn't say no.