Fresh & Playful Branding for a Mediterranean Cosmetics Brand

Neptuna, inspired by the richness of the Mediterranean, is a cosmetics brand crafted from sustainably sourced marine elements like seawater, microalgae, and kelp. The goal was to create a fresh and playful brand identity that captured the organic roots of the products.

The challenge was to design a visual identity that felt fresh, playful, and accessible while appealing to a youthful audience. This involved crafting a bespoke typographic logo, a retro logomark, and graphic elements inspired by Matisse's cutout seaweed motifs. The vibrant color palette added energy, while maintaining an elegant, minimalistic feel that could easily translate to future product packaging.

I developed a cohesive visual identity, including logo design and graphic elements, that captured Neptuna’s playful yet refined essence. The design system reflects the brand's natural origins and is crafted to resonate with a youthful, modern demographic.