Total Brand Transformation for an Outdoor Agency

Client // ⛰️ Azimut Center Industry // Outdoor agency, Travel and Tourism Services // Branding

Azimut Center, nestled in the stunning landscape of Tolmin, Slovenia, near the emerald waters of the Soča River, is a family-owned business dedicated to creating unforgettable outdoor adventures. The goal was to craft a vibrant, dynamic visual identity that reflects their adventurous spirit, professionalism, and commitment to family-friendly experiences.

The challenge was to design a bold, energetic visual language that appeals to both adventure seekers and families, while ensuring brand consistency. With future scalability in mind, the logomark and branding were designed to seamlessly adapt across a variety of upcoming products.

I developed a comprehensive visual identity, from logo design to digital assets, that captures Azimut’s mission of making nature accessible, safe, and unforgettable. Each design element highlights their role in providing exciting, secure outdoor experiences.