Innovative Branding for a Logistics Tech Solution

Nina @Luva

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma
Brief
Oko transforms how medium-sized logistics companies manage operations by converting emails into dispatch-ready shipments. The goal was to create a brand that positions Oko as the go-to solution for streamlining supply chains and reducing costs.
The Challenge
In a crowded logistics tech market, Oko needed a standout brand that communicates its unique value—simplifying operations for logistics teams while boosting efficiency and cutting costs.
Scope
I developed a cohesive brand identity that highlights Oko’s innovative technology, combining sleek design elements with an intuitive user experience to convey trust, reliability, and modernity across all touchpoints.
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