Jordi Vilà, a Michelin-starred Catalan chef, approached us to create a logo and visual concept for his new venture - VA de Cuina. This is a charming local shop where they cook and prepare famous dishes from his restaurants every day, which you can take away to enjoy at home. Additionally, they offer fresh seasonal food every day, and have a scrumptious selection of self-made sauces, stocks, and preserves. The logo is an imaginative interpretation of the brand's name - Va (meaning 'Go' in English) - and the roof of a house. As a result, the logo reinforces the fact that the food is meant to be eaten at home, and highlights the comforting and traditional nature of Jordi's culinary creations..