The Vegan Masters Branding

The Vegan Masters is a new brand of vegan cheeses entering the big consumer market. They use a unique approach to cheesemaking by mixing traditional and artisanal methods with newer completely plant-based techniques. To convey this ethos, the brand's graphics were designed to be warm and rustic while also showcasing quality. The brand image combines the imagery of traditional artisanal cheese with the visuals of botany.