Happö Brand Identity

A visual identity was created for a Japanese food delivery service based in Barcelona. Sushi is often perceived as a serious, sophisticated, and expensive meal. However, Happö aims to provide affordable high-quality sushi while maintaining a fun and welcoming atmosphere for everyone. To set itself apart from other traditional sushi brands, Happö needed a unique visual world that communicates its distinctive approach. The brand concept, naming, and strategy were developed by Jazz Agency.