Lumina is the embodiment of conscious beauty, redefining skincare with a focus on sustainability and eco-consciousness. They stand out as a beacon for those who believe that skincare and environmental responsibility can coexist.

Lumina struggled to find a design concept that truly captured the essence of their brand and set them apart from competitors in a crowded market. The initial packaging design lacked a unique visual identity, making it challenging to convey their commitment to sustainability effectively.

We created distinct packaging, with an elegant blend of beige and timeless black, that captures the essence of the brand and stands out. The main element is a hand-drawn illustration that symbolizes the eco-friendly side of the brand and its commitment to nurturing the environment.