Tone crafts all-natural candles for busy women who need mindful rest and recuperation. Enriching home and heart through the simple art of scent.

Not being able to stand out with current branding.

Having a hard time expressing the quality of the brand and capturing customer attention through visual identity

The brand is all over the place with no consistency.

Not conveying brand personality and values through current branding

Through the strategy session, we did competitor analysis, we defined brand core values, purpose, personality, and ideal target audience We used that as a foundation to create a meaningful and consistent brand identity that will reflect brand core values and its quality. With an authentic personality, the brand will be able to stand out and capture the attention of its ideal audience.  

Tone's target audience are females aged 25-35 based in New Jersey. They are either full-time moms or have stressful jobs. Because of this, they are always looking for ways to relax and quit their minds after a long day. They are seeking clean and creative things that will spark their creativity, be beautiful decor for their home and ease their mind.

Brand Strategy - Brand Identity - Print Design - Packaging Design

"Mikki is not only talented but he's hard-working and passionate about his work and helping brands make that vision come to life, using well-thought-out planning and strategy. He tells you real and honest feedback on what looks best and what is best for you and your brand, not just say yes to every trendy idea out there, and honestly, that's what you want when hiring a designer. He did not just give me a beautiful logo design or meaningless color palette but captured the very MEANING of my brand through visuals! "