Calypso - Luxurious Clothing
Mihailo Grujic
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Posted May 11, 2023
Developed a strong identity that will reflect brand values and high-qu clothes. For the logo, I chose a luxurious serif typeface and customized the
ABOUT
ABOUTCalypso is a luxurious fashion brand for strong and independent women seeking comfort and quality. They stand for elegance, sophistication, and quality. They use high-quality material, which is light and very comfortable, offering a wide range of clothes perfect for every occasion.
DELIVERABLES
DELIVERABLESElegant - Sophisticated - Confident - Feminine
BRAND VALUES
BRAND VALUESElegant - Sophisticated - Confident - Feminine
PROBLEM
PROBLEMLooking for an identity that will reflect their values and high-quality clothes
Lack of consistency through brand touchpoints leading to a bad position on the market and conveying the wrong message
Want to elevate the customer experience and add more personality to the packaging
SOLUTION
SOLUTIONDeveloped a strong identity that will reflect brand values and high-quality clothes. For the logo, I chose a luxurious serif typeface and customized the letters to give more personality to it and make it unique enough to stand out. Developed a brand pattern that matches the brand style in order to give more personality to it.
COLOR PALETTE
COLOR PALETTEFor the color palette, we chose red, beige, and gold. This combination reflects brand values and personality very well. It is very elegant, sophisticated and feminine.
Packaging will be in red color and we added tissue paper with branded patterns and stickers. This will give more personality to it and elevate the customer experience
