This visual identity was created for Méditerra.nées, a podcast created and led by Leïla Chaouachi, dedicated to exploring the identities of Arab and Maghrebi women living in France. Navigating between cultures, stereotypes, and imposed narratives, each episode dives into the complexity of Mediterranean identities and their impact on everyday life.

The visual language of Méditerra.nées echoes the podcast’s poetic and political vision — identities in motion, suspended between two shores, neither fully here nor there. The brand direction blends soft textures and bold contrasts, inspired by the fluidity of the sea and the strength of voices long silenced.

At the heart of the project lies an original illustration, representing the dualities and depth of Mediterranean womanhood. This custom artwork sets the tone for the podcast covers, episode visuals, Instagram content, motion animations, and promotional materials like posters.

The result is a sensitive, powerful, and cohesive identity — one that gives space to nuance, celebrates heritage, and challenges binary narratives.

PROJECT ROLES Graphic Designer – Illustrator – Motion Designer SKILLS Visual Identity – Illustration – Typography – Motion Design – Editorial Design - Social Media Design

DELIVERABLES Main logo – Custom illustration – Color palette – Podcast cover – Episode templates – Instagram posts – Posters – Motion animations