Biouf – Branding & Illustration

This visual identity was created for Biouf, a vintage clothing boutique based in the Basque Country, known for its online shop and pop-up events. Designed to reflect Biouf’s unique aesthetic, the identity blends retro charm, western influences, and a love for thoughtfully sourced second-hand fashion.

At the core of this project is a hand-drawn illustration co-created with Audrey, the founder of Biouf. Her passion for storytelling through fashion inspired a visual language that captures the essence of the brand: bold, nostalgic, and rooted in authenticity. From fringed jackets to Levi’s denim and cowboy boots, each detail of the brand identity evokes the spirit of the American Midwest with a French twist.

The result is a timeless yet expressive identity that speaks to vintage lovers and style seekers alike — celebrating the beauty of pre-loved fashion and the joy of giving clothes a second life.

PROJECT ROLES Graphic Designer – Illustrator

SKILLS Visual Identity – Illustration – Typography – Brand Direction DELIVERABLES Main logo – Custom illustration – Color palette