Blue’s goodies - Catering branding

I had the pleasure of working on the logo design for Blue’s Goodies, a catering business specializing in finger food, based in Paris. This visual identity captures both authenticity and refinement, balancing the artisanal aspect of homemade creations with a sense of elegance. At the heart of the logo is a hand-drawn illustration of Blue’s own hand holding her signature cinnamon roll - an emblem of her craftsmanship and passion. The organic linework and fluid composition give the logo a natural, handmade feel, while its structured design ensures a sophisticated and timeless look. This combination of raw authenticity and subtle luxury reflects the essence of Blue’s Goodies: high-quality, thoughtfully crafted food with a personal touch.

PROJECT ROLES Graphic Designer - Art Director

SKILLS Logo design - Illustration - Typography - Visual identity

DELIVERABLES Main logo - Logo variants - Illustration - Logo usage guide