BRAND Kactus Soda

INDUSTRY Beverages

DELIVERED SERVICES Brand Strategy, Visual Identity, Packaging, Marketing Collateral

Kaktus is a soda brand that thrives where others don’t. Bold, refreshing, and built to stand out. Inspired by the resilience of the cactus, Kaktus delivers an electrifying burst of flavor wrapped in a visual identity that refuses to blend in.

Designed for those who embrace the unexpected, Kaktus transforms thirst into an attitude, making every sip an experience that defies the ordinary.

Kaktus was crafted with a fearless approach to branding, bringing together high-contrast visuals, rebellious typography, and a raw energy that disrupts the beverage aisle. The identity is built around sharp angles, striking neon tones, and an aesthetic that commands attention, a direct challenge to traditional soda design.

From standout packaging to merch and high-impact campaigns, every element reinforces the brand’s unapologetic personality. Kaktus doesn’t just quench thirst, it flips it on its head.

This identity positions Kaktus as more than a drink. It’s a statement. A brand for those who dare to be bold, break the ordinary, and take on the heat with attitude.

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