Email Campaign Design & Klaviyo Automation for Beauty Brand

Email Marketing Specialist & Campaign Optimization Expert

Project description: Designed high-converting email campaigns and implemented Klaviyo automation for a beauty brand. Built email flows, improved segmentation, and optimized campaigns using A/B testing. Increased open rates, CTR, and customer retention through conversion-focused email marketing.

Email Design

Email Deliverability

Email Campaign Optimization

Klaviyo

Email & Newsletter

The Problem: The beauty brand lacked a structured email marketing system and was facing:

Inconsistent email campaigns

Low engagement and CTR

Poor customer retention

No lifecycle marketing strategy

Weak email design and messaging

The Solution I built a complete email marketing system using Klaviyo:

Designed mobile-friendly, conversion-focused email campaigns

Integrated campaigns into email automation flows (Welcome Flow, Nurture Flow, Re-engagement Flow)

Implemented audience segmentation and customer journey mapping

Applied email personalization and CTA optimization

Set up A/B testing and campaign performance tracking

Optimized deliverability and email sending practices

The Result

Improved open rates and click-through rates

Increased conversions from email campaigns

Better-performing Klaviyo automation system

Higher customer retention and repeat purchases

Stronger email marketing performance overall

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