Your Website is Your Key Sales & Promotion Beacon

So it pays to get every single word you say in order.

Be heroic with your hero!

Show your audience their hopes and dreams are about to come true.

Tell your story, cultivate trust, and demonstrate your passion and expertise.

Reveal HOW, WHY and WHEN your product or service gets the job done — and smack it to your pesky rivals while you’re about it.

Finally, prompt your audience to ACT.

Let them see their dream future is theirs, in exchange for a simple YES!

(I’ve been writing pro copy for 15 years, and that’s my brief take on website words & narrative.)

Simply skip over this HIRE ME NOW message, and read on ...

Whose Eyeballs Are on Your Website — and What Do You Want Them To Do?

Try these three past website copy projects for size ...

UK Google Ads Agency Website Copy

Online selling evolves daily, so staying on top of your Google campaigns is vital.

Problem for these guys was that they hadn’t updated their own site for a while.

So they hired me to bring their offer up to speed.

A fresh and contemporary lick of paint, if you like.

So I repurposed their offer to make it clearer, more obviously desirable, and a step-up from other nationwide players.

Enterprising B2B SAAS Tech

It’s not too long ago that businesses pussyfooted around SAAS.

“It’s not for us,” they said. “Far too techy.”

Covid changed all that for the better, which is why the battleground for SAAS is now ferocious.

Anyways, these guys showed early in the SAAS story, and they had a brilliant initiative to help fleet businesses in Canada and the US save on money, time and resources.

So they pulled in some big hitters to head up their operation, and hired me to showcase their new venture.

We ran some PR too, as I recall.

Coaching, Mentoring & Entrepreneur Stuffs

I’m especially fond of working with experts who have transformational sauce to share.

Intel, skills & hacks are always in demand, so if you have a proven way to turn lives or businesses around, you’ll always have interest.

Next stop is to get the words right!

Also: to distinguish yourself from the swamp of other gurus out there.

“I’m a female retail mentor, and I want a website to showcase my services.”

“Okay then, let’s look at WHO you serve, WHY you’re the GO-TO person for your skillset, HOW you can lick their businesses into better shape, and WHICH OTHER mentors are falling over themselves to poach your clients.”

From here, I dropped the answers into the website format — Home, Services, My Story etc.

Yes, but they ALL say that. So let's make YOUR offer D-I-S-T-I-N-C-T-I-V-E.

Make Me Happy

2025 is shaping up to be a catalytic humdinger.

So if you seek web copy firepower to take advantage of the times, drop me a line.

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Posted Oct 9, 2024

Web, lander, LinkedIn, email, vid & print assets = total branding & promotion package. V. easy to get your hands on this ad & sales level-up ...

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