VID SCRIPTS & VSLs (Max Impact)
Steve W
Video is MARKETING GOLD DUST
Whether you’re explaining startup potential or promoting established goodies, your script is what makes all the difference.
Here’s how you can really put on a show!
In 2025 I hit my 16th year as a pro copywriter, but what really puts the icing on the cake with vids is my extensive theatre experience.
I’ve performed, presented, coached actors, and taught voice, so I know how the spoken word works best.
Simply skip over this HIRE ME NOW message, and read on ...
Who Do You Want To WOW With Your Vids?
Could be I’ve brought your kind of thing to life before.
Check these 3 past vid projects and see if we could be a match ...
1 Min Kinetic Showcase For a Speedy UK Courier Biz
You don’t get many words to the minute, so every single one counts.
What we wanted to do with this explainer-style vid is show how fast and efficient these guys are.
And the kinetic style suited the story perfectly.
Worked like a poetry slam, very BAM BAM BAM.
A neat 1 min summary of the biz that took no prisoners.
Dropshipped Ts
We all know the deal with dropshipped Ts. You figure a goofy slogan, send it off to get printed, and swagger round the mall with your typos blazing.
Seriously though, when this vid was commissioned, market awareness of dropshipping wasn’t what it is now.
So we had to explain how cool it was.
For this one, we used animation, so I got to have fun with a funky storyboard along the way.
Tech Offer For Global Agribusinesses
Turns out accurate weather prediction really helps if you grow and sell crops.
Problem is, certain parts of the world are badly served by forecast services.
So when an innovative tech company stepped up to the plate and asked me to tell their story, I was pleased to be involved in such a groundbreaking enterprise.
Key here was using simple language to explain clever tech to people with not-so-good command of English.
It was a showcase vid too, primarily intended to drum up trade in key geographic locations worldwide.
Fact-based, journo style, and backed by a leading fertiliser producer.
Yes, but they ALL say that. So let's make YOUR offer D-I-S-T-I-N-C-T-I-V-E.
Make Me Happy
2025 is shaping up to be a catalytic humdinger.
So if you seek an original and evocative video presentation to take advantage of the times, drop me a line.
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Posted Oct 9, 2024
Words run the show, pictures pack the punch. Now you can eat your competitors' ads FOR LUNCH.
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