Telos
Murray Galbraith
Crafting an identity for a purpose-led creative studio in the heart of Africa.
Softly spoken but fiercely focused, native Tanzanian Robyn-Lee Ghaui chose the name Telos, meaning Purpose, for her creative studio.
So with just a name and a Zoom connection spanning around the entire Southern Hemisphere, we began the journey of building a new brand.
Fortunately, Robyn’s enthusiasm and creativity spills into everything she does, so reading through her responses to my Branding Questionnaire was almost as fun as doing the work itself.
Those answers led to these early mood boards…
Robyn's feedback informed these early brand development concepts.
Some early concepts in Adobe Illustrator
Which quickly led to a winner; aptly titled 'The North Star'.
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Posted Jun 6, 2024
Crafting an identity for a purpose-led creative studio in the heart of Africa.
