SoundChecks
Murray Galbraith
Brand Designer
Creative Director
Product Designer
Adobe Illustrator
Adobe Photoshop
Keynote
Conductor Software
Part 1: Platform Redesign
The Brief: Make it easier for leaders to understand how the Conductor platform improves psychological safety in the workplace.
More importantly, help them understand why it matters!
Where it started
Where we landed.
Part 2: Iterating the Sales Process
The Brief: You've made the product look amazing, but it still takes us too long to explain the value.
Hmmm... Ok.
Time to ask some very different questions.
What direct problems does the customer have?
ie higher costs, higher turnover, lower revenue…?
Compared to indirect problems
ie ‘do I really have time to understand what psychological safety is today?
What is the aha moment required for people to finally understand the power and value of this tool?
What is currently working?
And what is the atomic version of that?
And what is the MVP of that?
If the leader of a great team is like the conductor of a symphonic orchestra, then what would their version of a company audit be called?
Promotional flyer for the DEI Masterclass, eventually branded as a 'SoundCheck'
Branding concepts
In less than 48 hours, we’d spun up an entirely new brand and product offering.
Essentially repackaging the sales and education process for a software platform into an interactive, super informative leadership training workshop, I was proud of the work but certainly didn’t think we’d move the needle overnight.
Boy, was I wrong.
Within hours of sharing SoundChecks with Conductor’s list, we had dozens of consultants and delivery partners clamouring to on-sell it to their global clientele.
Just a few weeks later, Conductor's CEO was being swamped by some of the world’s largest and most complex organisations at the Dubai Air Show. Interest and sales continues to grow.
